sport
Amarillo's Kids, Inc. Expands Youth Sports Across Multiple Cities
Kids, Inc. and its partners sustain youth athletics through long-standing programs and recent expansions that connect families across multiple cities.
How we reported this
Kids, Inc., founded in 1945 by Cal Farley, remains the central organization coordinating year-long youth sports teams for elementary and middle school students in Amarillo, Canyon and Hereford while serving tens of thousands of children.
Origins and Reach
The organization began as a local initiative and has maintained continuous operations for decades, offering structured leagues that emphasize participation over elite competition. This approach keeps families engaged through consistent seasons rather than short-term events.
Recent Unification Efforts
In 2025 Kids, Inc. partnered with TPYSF to bring the Amarillo Area Rotary Youth Baseball League, West Texas Youth Baseball and High Plains Fast Pitch under a single structure. The merger streamlined registration and scheduling for baseball and softball participants who previously navigated separate organizations.
Facility Development
Kids, Inc. has announced a $30 million plan for a multi-sport complex on 90 acres of donated land south of Loop 335. The design includes 60 acres of lighted synthetic turf fields intended to support multiple sports simultaneously and reduce weather-related cancellations.
Additional Sport Options
Amarillo families can also choose from flag and tackle football, soccer, volleyball, T-ball, coach pitch softball, track, cheerleading, tennis, golf and rock climbing. John Stiff Memorial Park serves as a primary venue for Top of Texas Youth Sports League football games.
Recent Achievements
The Amarillo Wranglers 14U youth hockey team won the World Series title at an annual tournament held in Odessa, providing one example of local success in a sport that continues to attract new participants in the area.
Parents and coaches interested in enrollment can visit the Kids, Inc. website or contact league offices directly for current season details and registration timelines. Updates on the planned sports complex will be posted through the same channels as construction milestones are reached.